Employer branding, recruitment branding…whatever you call it, it is all about branding. How your company connects with potential employees matters. And, it’s usually overlooked.

I read a lot about the challenge companies have in attracting and hiring talent. I suspect that these firms are not doing an adequate job marketing themselves. In fact, I know they are not. Hiring is not all about you. It’s a two-way street. Why does someone want to work for you? What is your compelling story?

Erin Osterhaus wrote a story about this on Software Advice‘s HR blog, The New Talent Times. You can find it here:

http://new-talent-times.softwareadvice.com/you-dont-have-a-recruiting-problem-213/