The results are in from Software Advice and social media has gained traction in the way employers find talent. Not only has social media usage in recruitment increased, the quality of candidates hired from these sources surpasses many traditional recruitment sources. It’s no wonder then that employers are focusing their growth strategies through expanded use of social media.
Here’s a bit about the survey and its results:
The data indicates that, despite the explosion of niche careers sites and social media-enabled applicant tracking systems, the top three most used channels continue to be the old stand-bys: employee referrals, traditional job boards, and company careers pages.
But despite these three channels being the most used, social-media based recruiting should not be discounted as a sourcing channel. In fact, when recruiters were asked which channels delivered the greatest quantity of candidates, social media ranked third.
In addition, when recruiters were asked to rank which channels delivered the best quality of candidates, social media ranked second, outstripping traditional job boards and company careers pages.
If social media’s dominance in the quality and quantity of hires doesn’t convince you of its staying power, almost 50 percent of respondents claimed they planned on increasing their investment in social media recruiting in 2013. Social, it seems, is here to stay.
You can read more about the results over at The New Talent Times.