Too Many Irons, and the Advertising Generalist Gets Burned

ISO 800, 50 mm, f/1,4, 1/30

We’ve all been there–you toil away for hours on a campaign, dreams dashed and Frappuccinos® downed, when you finally present the job only to have some lavender-haired art director inform you that she spent her summer at a local zine and would have no problem just “slapping in some copy” herself. Or a copywriter, earnestly pushing up his Warby Parkers, informs you that he’s “pretty proficient at InDesign” and could just whip something up real quick.


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