What’s Your One Thing?

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Forget trying to stand out. Try staying in someone’s memory. Being successful as a creative isn’t just a battle to help your clients get noticed in a crowded marketplace, it’s a battle to be remembered at all. What we’re ultimately clamoring for as creatives is the spark that sends you, or your client, to the top of the customer’s mind.

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Too Many Irons, and the Advertising Generalist Gets Burned

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We’ve all been there–you toil away for hours on a campaign, dreams dashed and Frappuccinos® downed, when you finally present the job only to have some lavender-haired art director inform you that she spent her summer at a local zine and would have no problem just “slapping in some copy” herself. Or a copywriter, earnestly pushing up his Warby Parkers, informs you that he’s “pretty proficient at InDesign” and could just whip something up real quick.

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Why Are We Such Jerks in Comment Sections?

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Since its earliest days, the internet has been a safe haven for jerks. Anonymous, hate-spouting and troll-faced jerks. Nevermind that it’s completely revolutionized commerce, global communication and self expression—you can’t hear any of that over the jerks’ incessant shouting.

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